Course Name :
- Customer-Driven Innovation.
Modes of Delivery :
- Classroom Training (in USA) / Online Training
Course Content :
Engineering and Entrepreneurship:
- Why are we here – career paths
- Entrepreneurship
- Failure and success
- What’s missing – changing perspectives
Technology development life cycle:
- Ideas without intent
- Triage and feasibility
- Valley of death
- Successes and failures
Innovation vs invention:
- From idea to the product
- Technology transfer
- Commercialization and commercialization assistance
- Licensing, sales, acquisition
- Service model of commercialization
Defining market and market needs:
- Marketing and sales
- Market analysis
- Market size
- Technology application and unsolved needs
End users, customers, client, and targets:
- Finding your end user
- End users are not necessarily your customers
- Talking to your customer: interview techniques, analysis, comparables
Models of Innovation, innovation strategy:
- Models of innovation (history and reality)
- TRIZ
- Creative Destruction
- Open Innovation
- Disruptive Innovation
Value proposition and business plan:
- Solving your customer needs
- Value proposition – definition and formulation
- Customer interviews as a tool for value proposition development
- Types of business plan
- Elevator pitch
- Investor presentation
Competition. Competitive intelligence and competitive advantage:
- Direct and indirect competitors
- Solving the need vs technical details
- Working with your competition
- Competitive advantage
Formula of success. Overview:
- Crossing the valley of death with knowledge and skills
- Know your end user
- Work with your customer
- Choose the right strategy
Customer-Driven-Innovation
IMPORTANT POINTS OF THIS COURSE
Class Room / Web Based Training for a group of participants
- Dr. Eugene Buff, Innovation Navigator, USA
Primary objectives
- Develop understanding of both invention and commercialization processes, their commonalities and differences for engineering projects.
- Develop an understanding of the market needs, customers and end user.
- Develop an understanding of basic principles of product design and value creation.
- Develop skills and understanding of the process of customer discovery, interactions and relationship as relevant for business development.
Secondary objectives
- Acquire familiarity with various models of innovation and innovation strategy
- Learn interview and presentation skills
- Develop critical thinking and acquire skills for competitive intelligence
- Develop understanding of disruptive innovation theory and its practical implications.
- Innovators / R&D Professionals / Experts involved in Innovation related processes
- Good understanding of English Language
- To have an exposure to the Innovation Projects
- Online | Computer with latest internet browser is required.
- Rs. 25,000 + GST for the full 10 days course
- Rs. 10,000 + GST for a three day workshop
- Certificate of participation from Steinbeis Academy India
- On Demand
