MANAGING EV INNOVATION IN
AUTOMOTIVE BUSINESS

Day 1:

Opening; Introduction of program, participants Exercise on creativity Basics

• Basic concepts of innovation (Exercise); Product-, Process and Business-Model- Innovation for EV; Incremental vs radical innovation

Basics of

• S-Curve of technology (Exercise)
• Disruptive forces (Exercise)

Newness of EV as a product:

• When is a product new?
• Drives of innovation
• Exercise – EV

Day 2:

Techniques and practical tools to (further) develop (first) innovative ideas and/or the company (with exercises) in EV:

• Changing an existing product or technology into something new - Osborn checklist (Exercise)
• From a current to a new position - Ansoff matrix (Exercise)

Customer needs and our solution - Design Thinking (Exercise) Innovation management and product development - selection of the "right projects" further development of group innovation idea

Day 3:

Innovation cycles / Product development process

• Stage-Gate-Model
• Exercise
• Continuation from previous session

Discussion and exchange of experience: practical product development process

Business Model Canvas

• Introduction Further development of group innovation idea

Day 4:

Business Model Canvas

• Continuation from previous day

Marketing Strategy

Finance Management (Pricing strategy)

Continuation from previous session

Further development of group innovation idea

Day 5:

Collaboration Techniques:

• Discussion: gap between MSMEs and knowledge and technology providers How to cooperate with Intermediaries, TT-offices, Universities, etc.

Questions and Answers:

• Subjects covered during the week which need clarification
• Further input from expert

Wrap up: Each group has his innovative idea ready for further development Next steps:

• Phase 2: Further develop idea into a launchable product (application of things learned during phase 1)
• Phase 3: Finishing School