- Characteristics and challenges of volatile markets
- Market strategies according to Porter
- Market entrance strategies
- Selecting the “right” distribution partner
- Strategic decision matrix for selected markets
- Resume + Checklist
Method Online Training
- Registration on the learning platform eabwlearn.org
- Preparation with handouts provided on the learning platform
- 3 webinars with 1,5 hours duration
- Examples from industry and check lists
- Discussion
Delivery of Methodology
- One Month - Intensive Online Course (3 Webinars optional for a Group of participants)
Expert
Prof. Dr. Bertram Lohmüller, Export-Akademie Baden-Württemberg. For his first degree he studied civil engineering at Stuttgart University. His second degree – a master degree in International Marketing – made Bertram at Reutlingen University. In his first job he worked for 7 years in the construction industry in the areas innovation management and project management. Parallel to his work in industry he made his PhD at Cranfield School of Management (UK) with a thesis about the key drivers of product innovation in German manufacturing industry. Nowadays, he holds a professorship for integrated technology management & leadership at Steinbeis University Berlin.
Goals
- Getting insights into the potential business options in international and volatile markets
- Knowing different kind of market strategies according to Porter
- Learning different market entrance strategies
- Learning criteria for selecting a distribution partner
- Strategic decision matrix for selected markets
Target Group
- Students and Working Professionals
Place
- Online | Computer with latest internet browser is required
Course Fee
- Rs. 4250 for a student
- Additional Rs. 4250 for a student for 3 webinars only for min 30 students
- 18% GST/ VAT
Certificate
- Certificate of participation from Export-Akademie Baden-Württemberg and Steinbeis Academy India.
Schedule
- Students can decide their own schedule of learning.