Certificate Course On Technology Entrepreneurship

"Innovation and green technologies are the key to successfully mastering the challenges of the future. With new green technologies and a new management approach of integrated management and leadership, new solutions and ways can be created to slow down climate change and to raise living standards in a sustainable way all over the world.“ (Bertram Lohmueller 2022)

Course Overview

How to position new products & services successfully in volatile markets? What management areas are related to technology transfer? What are the organisational challenges to operate internationally? What kind of instruments can be used to bring innovations into the market? How new business and production processes can be developed by using the hidden potential of the whole organisation?

Based on the IMLead® Heptathlon concept for Integrated Management & Leadership these and other questions for successful certificate course on technology entrepreneurship are discussed in the course. On the basis of best practice cases, participants will receive specific and practical insights for market implementation of new products and services according to the Green IMLead® concept.

The course is a combination of asynchronous videos and interactive online sessions.

Personal coaching and individual support are very important to us. During the whole course your personal distance learning coach can be contacted.


  • 1. Method
  • Online/Distance
  • Web-Seminars: Zoom
  • 2. Delivery Methodology
  • Virtual Instructor-led Training
  • Personal Coaching & Mentorship - Online Coaching with experts of Export-Akademie Baden - Wirttemberg / Steinbeis Global Institute Tubingen / Steinbeis India
  • 3. Goals
  • If you are a student technopreneur or an expert consultant or manager interested in boosting your career as a Steinbeis Certified Technology Transfer & Entrepreneurship Expert, this compact hands-on course will help you.
  • 4. Target Group
  • To take part in the course, you do not need any prior knowledge of technology transfer, but your in-depth business awareness would be an advantage.
  • 5. Place
  • Online I Computer with latest internet browser is required
  • 6. Certificate
  • Certified by Export-Akademie Baden-Württemberg & Steinbeis Global Institute Tübingen Steinbeis Global Institute Tubingen / Steinbeis India
  • 7. Schedule
  • Course start date is flexible. Course duration is 18 hours asynchronous online seminar plus 2 sessions guided online discussions with a Technology Entrepreneurship Expert. Overall online seminar hours workload = 24 hours. Self learning and project time is planned 76 hours, making it a total of 100 hrs course.
  • 8. Course Fees
  • Rs. 4000 + GST @18% (20% Discount for University Students / 10% discount for Faculty & Steinbeis Alumni or Network Consultants / 10% discount for 3 or more participants registering together ). Rs. 25000 + 18% GST for online discussions and project mentorship for 3 months (combination of German & Indian Experts)

Course Overview

# Title Description & Content Hours Asynch-ronous
Hours Synch-ronous
(Online discussion)
1. Introduction and challenges in technology transfer Course Introduction
  • Stucture and communication
  • Clarification of the individual transfer project
  • Submission of the transfer papers
Challenges in technology transfer
  • Internal challenges
  • External challenges
  • The German perspective on technology transfer
3 * Lohm
2. From idea to innovation From idea to innovation
  • What is innovation
  • Hidden needs
  • Product Development Stage Gate
  • Innovation pentathlon concept
3 * Lohm
3. Technology transfer methods
  • Possibilities of research funding
  • Finding with national and international funding
  • Intellectual property
  • Differentiation between market research and espionage
3 * Lohm
4. Strategic business development Key steps for commercialisation
  • The marketing circle
  • Co-operation management
  • Areas of market development
  • Business model canvas
3 * Lohm.| Co-trainer Petrikhin
5. IMLead® Hepthatlon concept This module gives you an overview about the IMLead® Heptathlon Concept
  • What is IMLead®
  • The seven fields of the IMLead®
  • Characteristics of the concept and discussion of the seven fields: The Manager (CTO Chief Technology Officer), The Individuals, The Information, The Future, The Processes, TheAgility, The finances and integrated thinking & acting
3 * Lohm
6. International technology transfer and communication Presentation skills
  • Persuasive business presentations
Intercultural communication
  • Intercultural Challenges in Business Communication
  • Case studies
3 * Frost | Co-Trainer Mozzh
Certificate of Participation for Total Seminar Hours 18 60


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